Brains On YouTube | Creative Strategy and Production, Project Management

Role:  Content Strategy, Video Production, Asst. Editor

Client: Brains On, Science Podcast for Kids

The Background: Working in collaboration with our animator, I developed the video strategy and production plan for animated versions of our most popular episodes of Brains On. By developing custom puppets of our hosts and utilizing hundreds of clips from NASA, Getty, and the NSF, we created animated videos that aligned with (and expanded!) the existing visual identity of Brains On. The project has been amazingly successful - the videos amassed over 10 million views in their first year. 

The Ask: Reach new audiences and build subscriber numbers across the YouTube landscape.